THE MOST INTENSE ICE CHALLENGE YET

More track time, more in-depth briefings with one-on-one instructor direction, more technical challenges and more chances to graduate to performance vehicles quicker. Essentially, even more fun.

MEET YOUR EXPERT TEAM

Professional, dedicated and very, very experienced. Not only do our expert instructors know how to get the best out of our vehicles, but they also know how to pass on the benefits of that knowledge in a clear and comprehensive way to get the best out of you too.

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CONTACT US

For more information, please contact us:
Tel: 1 888 535 8588 | E-mail: adventures@rsvpjlr.com

International:
E-mail: JLRIceAcademy@029-travel.com
Telephone: +49 69 460 97 47 47 (9 a.m – 6 p.m CET Monday to Friday)

This program is delivered in English.

 

MAKE THE MOST OF YOUR ADVENTURE

ICE ACADEMY JACKET

Light enough to wear while driving, warm enough to shrug off wind, rain and snow. The Land Rover-branded Ice Academy jacket will always remind you of your Arctic experience.

ARCTIC CIRCLE DRIVE

Use your newly acquired car control skills as you explore the Arctic landscape in a sure-footed Land Rover vehicle. Memories of the light, the stillness and the vistas will stay with you forever.

HUSKY RIDE

Swap horsepower for husky power and enjoy the thrilling sensation of controlling a well-trained sled dog team as it races through the snowy wilderness.

SAFARI

Take the controls of a powerful snowmobile for an exhilarating journey of exploration through the pine forests and snow-filled landscapes of Arjeplog.

KEEP ME INFORMED

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FREQUENTLY ASKED QUESTIONS

OPEN ALL
  • GENERAL

    Who operates the Jaguar Land Rover Ice Academy?

    Zerotwonine GmbH operates the Jaguar Land Rover Ice Academy in conjunction with Jaguar Land Rover, who provide the vehicles and the qualified Jaguar Land Rover Experience driving instructors. The drive program and ice tracks have been designed by Jaguar Land Rover plus you have an on-site manager who over-sees all aspects of your driving experience to ensure it runs smoothly.
  • PRICING

    Do I need to purchase extra insurance to be able to drive?

    Additional vehicle insurance is not required but it is mandatory for guests to purchase a comprehensive travel insurance policy. Travel insurance can be purchased via our operating agency, Zerotwonine GmbH. E-mail: jlriceacademy@029-travel.com or Telephone: +49 69 460 97 47 47 (09h00 – 18h00 CET), Monday to Friday, excluding locally relevant holidays. Local operator charges may apply.

    What is included in the price of the Jaguar Land Rover Ice Academy?

    General inclusions are as follows: all driving activities, hotel accommodation (with a double bed), breakfast, lunch & dinner, drinks with meals, and airport transfers to/from Arvidsjaur Airport. Please refer to your individual tour itinerary for the exact inclusions. Please note that due to the level of driving involved, alcohol is only included with your dinner and will be limited. Soft drinks, tea and coffee are included with all meals.

    What isn’t included in the price of the driving experience?

    Flights, meals and drinks that are not specified in the program, optional activities (for example dog sledding and snowmobile tours) visa fees (if applicable), travel insurances and any pre or post-trip arrangements that deviate from the itinerary.
  • DRIVING

    Who does the driving?

    You do! There will be a team of Jaguar Land Rover Experience instructors on hand to provide expert guidance, but you are behind the wheel.

    I’ve never driven a vehicle on ice before. Can I still participate in the Jaguar Land Rover Ice Academy?

    Absolutely – the driving activities are designed for drivers of all abilities. You will receive thorough driver briefings and our team of expert Jaguar Land Rover Experience instructors will be on hand to provide expert guidance and instruction on the ice via two-way radios fitted in each vehicle. For the Advanced program previous Ice Driving experience is strongly advised.

    What is the minimum age for participation?

    Minimum participation age is 21 years with 3 years full license or 23 years with 1 year full license.

    What type of driver’s license will I need?

    All drivers must hold a full and valid driving license. You will be required to complete a driving license declaration form at your welcome briefing. Your driving license needs to be valid and current and must be brought and produced on the day of the experience.

    All drivers must have at least three (3) years uninterrupted driving experience on a full license without serious accident or conviction in the last two (2) years, or at least one (1) year uninterrupted driving experience on a full license without serious accident or conviction in that time, if the driver is aged 23 years or older.





    Do I need to purchase extra insurance to be able to drive?

    Additional vehicle insurance is not required but it is strongly recommended for guests to purchase a comprehensive travel insurance policy.

    What vehicles will I be driving?

    • Ice Drive:
    • F-TYPE V6, F-PACE, Range Rover Sport, Range Rover Velar
    • Ice Drive+:
    • F-TYPE V6, F-TYPE V8, F-PACE, Range Rover Sport, Range Rover Velar
    • Ice Drive Advanced:
    • F-TYPE V6, F-TYPE V8, F-PACE, Range Rover Sport, Range Rover Velar
    • Ice Drive Advanced +:
    • F-TYPE V6, F-TYPE V8, F-TYPE V8 SVR, F-PACE, Range Rover Sport, Range Rover Velar

    • Occasionally we may need to change or substitute the vehicles specified, due to circumstances beyond our control and we reserve the right to do so.

    Are the vehicles manual or automatic?

    All vehicles in this program are automatic.

    Are the vehicles left- or right-hand drive?

    The vehicles are a mix of left- and right-hand drive. Guests who are not comfortable driving on a specific side of the vehicle are welcome to inform the instructor teams who will do their best to accommodate your requirements.

    What happens if the weather is not ideal for ice driving?

    If the weather leads to a closure of the ice field for safety reasons, an alternative driving program will be offered.

    How many people are in each vehicle?

    There will be two guests per vehicle. On the advanced programs, there will be elements of 1:1 instruction.
  • TRAVELING

    If I am traveling by myself will I have my own vehicle?

    No. As a single traveler you will be paired with another guest in your vehicle. You will have your own hotel room throughout.

    Which types of beds are available?

    We offer double beds in all rooms. Single or twin beds are not available.

    What is the maximum group size on each driving experience?

    To provide a more exclusive and engaging experience, the maximum group size on the Jaguar Land Rover Ice Academy is 30 guests (two per vehicle), and 20 guests for Ice Drive Advanced and Advanced +.

    Do I need to have a certain level of physical fitness to take part?

    To participate in the Driving Experience you should ensure that you do not know of any circumstances which would disqualify you from driving such as chronic back problems (or similar conditions), mental conditions which might impair your ability to drive, poor eyesight, pregnancy or heart problems.

    Are children allowed to join the Jaguar Land Rover Ice Academy?

    The Jaguar Land Rover Ice Academy is not suitable for children due to safety reasons and the extreme climate conditions expected at the destination.

    Do I need special clothing?

    The temperature at the driving event may fall to -22°F or lower and we therefore ask you to ensure that you bring appropriate warm, weatherproof clothing and footwear. Clothing is not provided and therefore we recommend all participants bring the following items:
    • Warm hat
    • Warm gloves
    • Warm scarf
    • Thermal base layer (long sleeves / long legs)
    • A good insulated jacket
    • Wool sweater or fleece jacket
    • Some additional lightweight layers to add as required
    • Sturdy, comfortable footwear (suitable for driving)


    What other activities are available?

    There are optional dog sledding and snowmobile tours (both at an extra charge), which can be pre-booked when booking your place in the Jaguar Land Rover Ice Academy. For more information on these and any other activities on offer, please ask while you’re there.

    Do I require a visa?

    U.S. citizens can travel to Sweden on a U.S. passport, which must be valid for at least three months beyond the period of the stay. A visa is not required for stays of up to 90 days. If you are not a U.S. citizen, please contact your local Swedish consulate to check on your specific requirements.

    Whom can I contact if I require assistance with flight bookings or travel insurance?

    Zerotwonine GmbH, our operating partner, will gladly assist you with booking your flights and travel insurance. They can be contacted as follows:

    E-mail: jlriceacademy@029-travel.com

    Telephone: +49 69 460 97 47 47

    Monday to Friday 9am – 6pm Central European Time (+6 hrs U.S. EST; +9hrs U.S. PST)



    Which currency is used in Sweden?

    The local currency is Swedish Krona (SEK).

    Am I allowed to bring a camera or video camera?

    Yes, of course, but please note the Jaguar Land Rover Ice Academy takes place at the secret cold climate testing facility of Jaguar Land Rover, so some photography restrictions will apply.

    What language is the Jaguar Land Rover Ice Academy delivered in?

    The program is delivered in English.


Vehicles shown are for illustration purposes only and may not be available to drive on the day.

© 2024 Jaguar Land Rover North America, LLC